News

Unison Give Image Makeover To Empire Financial

08/04/06

WASHINGTON DC, July 20, 2006
Empire Financial, a leading home mortgage specialist that serves a primarily Hispanic audience in the Washington, DC/Baltimore markets, has re-branded itself and will soon launch a new customer-focused, bi-lingual website - www.empirefs.com.

The brand is influenced by a yin-yang, circle of life motif that reinforces the important place owning a new home plays in most people's lives—and consequently the role Empire itself plays in making the dream a reality for so many people. The Empire audience is comprised mostly of hard-working families for whom the dream of homeownership may have seemed out of reach in today's market of quickly rising home prices. Empire takes a one-on-one approach to each customer situation, helping them to find the right mortgage product for their specific situation. The new brand, and the website serve to solidify that impression.

"We took a very simple, straightforward approach to this branding effort," noted R. Julius Talvik, Creative Director and Co-Founder of Unison. "It's a delicate balance sometimes, but I think we've delivered a clean identity system that reaches the intended audience on its own terms. But, while the logo is—on its surface—simple, there is a lot going on in there. Subtle messages of home, family, life. Perfect for Empire."

"We're very excited about our new brand and our bi-lingual website that will help us reach out to some very important markets for us," added Luis Farago III, president and founder of Empire. "This will really position our company in the best possible light and lead us into the next phase of our growth. Having our site in two languages is something that's very important to our audiences and it goes a long way toward establishing that first, most important bond, the bond of trust."